Hey,
SINGA BEAUTY is Singapore’s premier digital beauty and lifestyle destination, where Eastern wisdom meets Western innovation in the heart of Southeast Asia.
Our Story
Founded in 2024, we emerged from a vision to create a beauty platform that truly understands and celebrates the unique needs of Asian women. In a world where beauty standards often follow a one-size-fits-all approach, we recognised the need for a voice that speaks directly to our diverse Southeast Asian community.
Our Mission
Beauty Without Boundaries
We curate cutting-edge beauty insights while honouring our rich cultural heritage. From dealing with humidity-proof makeup techniques to understanding the latest innovations in Asian skincare, our content addresses real concerns of women living in tropical Southeast Asia.
Expert Voices
Our team of beauty experts, dermatologists, and lifestyle authorities brings you thoroughly researched content that combines scientific knowledge with practical application. Led by renowned beauty editor Naomi Wataru, our contributors represent the multicultural fabric of Singapore.
What Sets Us Apart
Local Expertise, Global Perspective
- Specialised content for Southeast Asian skin types and concerns
- Climate-specific beauty solutions
- Fusion of traditional Asian wisdom with modern innovations
- Sustainable and conscious beauty approaches
Cultural Understanding
We speak your language—literally and figuratively. Our content seamlessly blends sophisticated international trends with local cultural nuances, creating a beauty dialogue that resonates with our diverse readership.
Our Values
- Innovation: Staying ahead of beauty trends while maintaining editorial excellence
- Authenticity: Providing honest, unbiased beauty advice
- Inclusivity: Celebrating all forms of Asian beauty
- Sustainability: Promoting conscious beauty choices
- Education: Empowering through knowledge and expertise
Our Community
SINGA BEAUTY serves a community of sophisticated, digitally-savvy women aged 25-40 who seek more than just product reviews. They are conscious consumers who value both tradition and innovation, seeking beauty solutions that fit their modern lifestyle while honouring their cultural heritage.
Join us as we redefine beauty standards and celebrate the unique beauty of Southeast Asian women.
SINGA BEAUTY: Where cultures glow together.